Taxonomy

Moby Pages is a Calgary-based (born in an entrepreneurship class at the University of Calgary) local search engine, portal, and social networking site. We’re all about helping businesses succeed through using their marketing budget to serve their communities. By showcasing their generosity alongside detailed business listings, Moby Pages makes an incredible impact.

Would it not be great to be the proprietor of the perfect business? Anyone who is in business would not disagree with owning the perfect business. But the question arises what is the perfect business? Well first of all we have to agree that it’s a subjective question. What’s a perfect business for Sami is not necessarily the perfect business for Alana. So the first qualifier for the perfect business is that it must be the perfect business for you.

This answer to this question is not simple and highly charged and opinionated. Ultimately, marketers may lie to sell, but only if it’s effective. Marketers are trying to get people to buy a product or service. Marketers generally believe that perception is reality. Therefore, they will do anything that is borderline legal in order to create the perception that their product is worth buying.

Quite a bit of business is simply about image. Along with image goes consistency, meaning whether or not the business lives up to its image. Consistency is where professionalism comes in. Professionalism isn’t a dry craft, it’s a lively craft of being consistent with what your customers have come to expect from you. Therefore professionalism does not necessarily mean suits and ties.

Just in time for a new year I thought I should write a bit about new year’s resolutions in terms of businesses. We all know that businesses are people too, and just like people businesses pick up bad habits. If you look at New Year’s Resolution on wikipedia you will find the common ones. I am going to explain how each applies to your business.

A short set of slides that compare big businesses to smaller ones.