Business Revitalization Zones in Calgary

Sami Khan — Thu, 04 Mar 2010 17:12:47 -0700

Bowness
Downtown Association
Fourth Street South West
Inglewood
International Avenue
Kensington/Louise Crossing
Marda Loop
Uptown 17
Victoria Crossing
(Budget includes Transalta $20,000 flat rate)
First Street Improvement Area
(*part of Victoria Crossing BRZ)

http://content.calgary.ca/CCA/City+Hall/Business+Units/Animal+and+Bylaw+Services/Bylaw+Services/Business+Revitalization+Zones/BRZs+in+Calgary.htm

Do marketers lie to sell?

Sami Khan — Sun, 21 Feb 2010 05:19:48 -0700

This answer to this question is not simple and highly charged and opinionated. Ultimately, marketers may lie to sell, but only if it’s effective. Marketers are trying to get people to buy a product or service. Marketers generally believe that perception is reality. Therefore, they will do anything that is borderline legal in order to create the perception that their product is worth buying.

How to make an awesome website!

Sami Khan — Fri, 29 Jan 2010 00:03:24 -0700

Awesome graphic about how to fuuu up a design:

http://theoatmeal.com/comics/design_hell

All Marketers are Liars (and people want to lie to themselves)

Sami Khan — Thu, 28 Jan 2010 20:16:12 -0700

Seth Godin talks about marketing he asks us what sells a product these days? Is it price point? Is it the buyer's need? Are product features and benefits the deciding factors for customers to buy? Seth Godin says it is none of the above.

Consumers buy products when they fall for a marketer's story.

The Marketing Mix

Sami Khan — Sat, 14 Mar 2009 23:01:16 -0600

SMEs need to worry about the marketing mix as much as large businesses if not more in order to create a powerful campaign while spending the least amount of money. The mix is a rather intuitive set of tools that allow business marketers to visualize what’s going on the market. The mix consists of four tools named product, price, place and promotion; a business blends these produce the response it wants in the target market:

Crossing the chasm

Sami Khan — Mon, 23 Feb 2009 02:40:31 -0700

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Our New Year's Resolutions for Your Business

Sami Khan — Thu, 01 Jan 2009 01:37:43 -0700

Just in time for a new year I thought I should write a bit about new year’s resolutions in terms of businesses. We all know that businesses are people too, and just like people businesses pick up bad habits. If you look at New Year’s Resolution on wikipedia you will find the common ones. I am going to explain how each applies to your business.

Illegal Software and Your Small Business

Sami Khan — Tue, 27 Nov 2007 07:38:11 -0700

Software is a neat thing. It gives your computer all types of functionality and can increase productivity and profit for your business. On the other hand software can be very dangerous to your company if you run afoul of the many license agreements that dictates use of commercial software. BSA, the Business Software Alliance which is an alliance of software companies that prosecutes people for

The Bigness of Smallness

Sami Khan — Mon, 19 Nov 2007 02:01:10 -0700

A short set of slides that compare big businesses to smaller ones.

Death by Powerpoint

Sami Khan — Mon, 19 Nov 2007 01:48:29 -0700