SMEs need to worry about the marketing mix as much as large businesses if not more in order to create a powerful campaign while spending the least amount of money. The mix is a rather intuitive set of tools that allow business marketers to visualize what’s going on the market. The mix consists of four tools named product, price, place and promotion; a business blends these produce the response it wants in the target market:

Just in time for a new year I thought I should write a bit about new year’s resolutions in terms of businesses. We all know that businesses are people too, and just like people businesses pick up bad habits. If you look at New Year’s Resolution on wikipedia you will find the common ones. I am going to explain how each applies to your business.

Software is a neat thing. It gives your computer all types of functionality and can increase productivity and profit for your business. On the other hand software can be very dangerous to your company if you run afoul of the many license agreements that dictates use of commercial software. BSA, the Business Software Alliance which is an alliance of software companies that prosecutes people for

Quite a bit of business is simply about image. Along with image goes consistency, meaning whether or not the business lives up to its image. Consistency is where professionalism comes in. Professionalism isn’t a dry craft, it’s a lively craft of being consistent with what your customers have come to expect from you. Therefore professionalism does not necessarily mean suits and ties.

Would it not be great to be the proprietor of the perfect business? Anyone who is in business would not disagree with owning the perfect business. But the question arises what is the perfect business? Well first of all we have to agree that it’s a subjective question. What’s a perfect business for Sami is not necessarily the perfect business for Alana. So the first qualifier for the perfect business is that it must be the perfect business for you.